Oobah Butler on creative absurdity at Login 2018

Oobah shares his playful take on creativity, absurdity and infamy with the Shed at Dulwich, TripAdvisor's #1 Fake Restaurant in London: "All you're allowed to know about London's best kept secret."

Storytelling + Creativity + Internet + Absurd + Humour + Fake

Watch the video to journey into Oobah's invented reality, as he had celebrities, foodies and blogger vying to book a table at a non-existent restaurant, with the help of "fake reviews, mystique and nonsense."

Vice: How to have London's #1 Fake Restaurant on TripAdvisor

“Creativity has been my life. I don’t have any other skills, really, apart from the fact I seem to be able to come up with things that entertain people. Then I guess that business has just been intuitive in the fact that I’m able to put across my ideas in a way that people understand them or want to access them.”

Oobah Butler
Founder of Shed at Dulwich, Journalist at Vice

Creator of TripAdvisor’s top-rated FAKE restaurant, a freelance writer who uses comedy and absurdity to comment on the modern era. Over the past two years, his work has gone from quietly admired on VICE Magazine and The Guardian to being renowned globally, recently being featured in Longform’s Best of 2017 list, a profile with Scott Simon, endorsements by artist Grayson Perry, former New Yorker Editor Nicholas Thompson and other world-famous journalists.

[Edited transcript to follow]

TRANSIT LOUNGE RADIO @ LOGIN 2018

LOGIN 2018 – the first, largest, most uncompromising innovation bash in the Baltics. At LOGIN, the roadmap for INNOVATION is TECHNOLOGY x CREATIVITY x BUSINESS. Whether you’re a blockchain geek, a currencies philosopher or a sophisticated designer, if you believe your desk isn’t the only place where innovation happens – you must LOGIN!

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Conversation, Nomadic, Creativity, Fake, Future, Design, Society, Technology, Innovation, Entrepreneur, Login, Storytelling, Radio, Podcast, loginreality, Oobah Buttler, Shed, Trip Advisor